4 // From Content to Solutions & Services - The Needs of Professional Customers

The adoption of eReader technology is growing fast. Spurred by the Apple iPad, the tablet computer market is on a rapid growth trajectory, and professional customers have already begun using them. Tablet computers amongst Legal professionals are increasing.

Sales of eBooks too are growing very rapidly. Between 2008 and 2009, sales overall increased by over 175%. The six year CAGR for eBooks is over 70%. Sony has predicted that the sales of eBooks will overtake print within 5 years. Revenue may still lag, because eBooks tend to be less expensive than print. Regardless, as eBooks become more commonplace, customers will demand that professional titles be available in electronic format. But what will be professional expectations?

Thomson Reuters usability research has revealed that current eReader solutions do not meet the needs of professional customers. Issues arise regarding both navigation and connectivity, with considerable pain points over collaboration. Linear reading optimization restricts search and interlinking. Additionally there are business models and systems limitations to contend with. But are we right to identify these issues, and what has been the experience of other businesses and markets?

One of the key reasons for this is the ownership and design of eReader software ecosystems, built by consumer facing organizations for consumers. Is it a solution to build new eReader software ecosystems?